To ace local SEO, you must master three core elements:
- Google My Business (GMB) – A claimed and optimized GMB listing ensures your business appears in Google's local 3-pack of results, the highlighted listings that appear at the top of SERPs.
- Local Keywords – Identifying search terms that include "Orlando," "near me," or specific districts and neighborhoods will be the backbone of your local SEO content.
- Citations – These are online references to your business's name, address, and phone number (NAP) on other web pages, even if there is no link to your website. Consistent citations across the web show Google that you are a legitimate local business.
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