At a press conference, Swedish automaker Volvo unveiled its newest SUV, the EX90. Dolby Atmos is a high-resolution audio format, and the all-electric SUV is the first Volvo car to have it. With 25 speakers strategically placed around the room, a Bowers & Wilkins audio system of reference quality reproduces the immersive soundstage created by Dolby Atmos (including the headrests).
The nearly 15-inch central display provides access to a comprehensive multimedia system that includes not just wireless Apple CarPlay but also integrated Google services. This implies that tens of thousands of high-quality, immersive music albums are available for direct streaming to the Volvo EX90 electric SUV via services like Apple Music.
Dolby Atmos introduces a novel method of making and listening to music by maximizing the potential for artistic expression by expanding the soundstage and improving the audio's clarity and depth. Dolby Atmos extends the creative possibilities beyond what is available with stereo.
Various musical elements and instruments can be strategically positioned around the listener to create a more expansive soundscape. Dolby Atmos gives musicians another way to show their work the way they pictured it.
More than two-thirds of the top 100 artists on Billboard have put out music in Dolby Atmos, and more than 700 studios worldwide can make music in Dolby Atmos. @via Dolby Atmos.


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